The history of well known logo designs.
MasterCard logo
VW logo
Shell logo
Boeing logo
Alfa Romeo logo
GE logo
Saab logo
Yamaha logo
Nike logo
Mazda logo
BBC logo
Sony logo
Mercedes-Benz logo
Kodak logo
Nokia logo
Reuters logo
IBM logo
Starbucks logo
Mitsubishi logo
Intel logo
Peugeot logo
CBS logo
Adobe Systems logo
Pepsi logo
Cadillac logo
Playboy logo
Audi logo
Motorola logo
Metro-Goldwyn-Mayer (MGM) logo
Buick logo
Texaco logo
Fiat logo
Nestle logo
Apple Inc. logo
Ford logo
Xerox logo
Canon logo
LEGO logo
BMW logo
FedEx logo
Google logo
Mozilla Firefox logo
Manufacturers Life Insurance Company logo
Aston Martin logo
LG Electronics logo
Microsoft logo
Renault logo
Siemens logo
Palm logo
WWF logo
Nortel logo
VW logo
Shell logo
Boeing logo
Alfa Romeo logo
GE logo
Saab logo
Yamaha logo
Nike logo
Mazda logo
BBC logo
Sony logo
Mercedes-Benz logo
Kodak logo
Nokia logo
Reuters logo
IBM logo
Starbucks logo
Mitsubishi logo
Intel logo
Peugeot logo
CBS logo
Adobe Systems logo
Pepsi logo
Cadillac logo
Playboy logo
Audi logo
Motorola logo
Metro-Goldwyn-Mayer (MGM) logo
Buick logo
Texaco logo
Fiat logo
Nestle logo
Apple Inc. logo
Ford logo
Xerox logo
Canon logo
LEGO logo
BMW logo
FedEx logo
Google logo
Mozilla Firefox logo
Manufacturers Life Insurance Company logo
Aston Martin logo
LG Electronics logo
Microsoft logo
Renault logo
Siemens logo
Palm logo
WWF logo
Nortel logo
38 comments:
Good work. I could read a whole book of this sort of thing.
Your blog is great. I love this post.
Your blog is great. Love this post.
Truly a brilliant compendium. Well done.
sony and firefox > all
Gracias por toda esta maravillosa información!!
I love this stuff. I bet you're really good at trivia and quizes! One of my many nerdy hobbies is identifying makes of truck by their logo. I could look at this for days. I'm supposed to be studying for an exam tomorrow and I've just spent an hour lookin' at this. Awesome.
really good look at logo histories. i wouldn't mind reading more about this stuff! the history behind them is almost always interesting.
Good work!
Good Work!
Wonderful! When does your book come out? I'd love to hear some of the discussions this series will spark among designers and teachers of design.
Impressive post. It's amazing how much they've changed, yet stayed the same.
Great stuff! Brought back some good memories
Hi,
very interesting collection.
It's a kind of fascinating that many of them changes to a 3D-look for today's usage.
Cheers,
Stefan
I remember the NBC fiasco over the red, white, and blue "N" - - would like to see that evolution.
This is great. recommend adding the evolution of the Bombardier Logo, including the various deHavilland, Canadair, Learjet, etc, all leading to the current bold BOMBARDIER. Would fit nicely with this collection
This is amazing...awesomely thorough and historical.
You should try to get the evolution of the NCR (National Cash Register) logo. they were bought by ATT in the 90's and spun off several years later. They have something like 20 or more variations.
Evolution of logos... wow how will they look in 50 years from now?
Interesting to see which companies have been virtually unchanged for their entire existence, then to see companies like Palm that had three different names/logos in three years.
Interesting see the cars logo,
on the best, I think You must add the italian best car industry in the history from 1906: LANCIA
here the link of the image
http://www.fiatgroupautomobilespress.com/download/SYSTEM_GALLERY_STORICHE/2-2-410.jpg
Hey - I am a marketer. I love it.
In fact, the revisions make the logos and brands more powerful, IMHO ... more memetic.
The google logo changes all the time. What if a logo changed every day or everytime that it was rendered, but with a few iconic elements?
In any event I think there are better thinks to rethink a brand than investing crazy amounts of $ in logo design: http://twurl.nl/brl46j
What if logos actually emit a signal? http://twurl.nl/0nd8xq
Harley Davidson has claimed the sound of their engines as IP.
I just found this while searching for info on the new Pepsi logo. This is a wonderful collection of world-wide brand history. Thanks for posting it.
I didn't care one way or the other about the new Pepsi id, but I do know that over the years, certain brand evolutions have gotten under my skin, who knows why, subconcious brand affiliation? Personal likes and dislikes? Design/typographic preferences? Seeing this collection will definately cause me to step back and think a bit before I open my mouth and trash or praise a brand refresh in the future.
I just found this while searching for info on the new Pepsi logo. This is a wonderful collection of world-wide brand history. Thanks for posting it.
I didn't care one way or the other about the new Pepsi id, but I do know that over the years, certain brand evolutions have gotten under my skin, who knows why, subconcious brand affiliation? Personal likes and dislikes? Design/typographic preferences? Seeing this collection will definately cause me to step back and think a bit before I open my mouth and trash or praise a brand refresh in the future.
Nice post, looks like Pepsi just changed theirs again so time for another update!
Now you need to add Wal-Mart's...I just heard they redesigned their logo.
Great Collection, one note though: On the LEGO logo, there was one more iteration, similar to the present one, but the letters were similar and inside the O a yellow border could be seen. Do not know the exact dates for the transition, but searching for LEGO logo on google images you can find both versions.
very informative Good work
Thanks for the delightful survey. I was amused by the Mozilla Firefox entry, as Mozilla had trademark collision issues that required renaming the product twice. Both Phoenix and Firebird were names already used by other open source projects.
My SO looked at the logo and said "It looks like that Firefox is humping that planet!" I told her "Firefox 3 had 8 million downloads the day of release. It is humping that planet!"
Realy nice collection. Doesnt the fact Playboy's has not needed to be updated show its is the best?
A realy great collection.
by the fact it has not had to be 'updated' surly the Playboy logo is best and timeless.
@Pip
So when does a logo need to be updated? And why does it require it?
I suspect we could all point to logo updates that provoke "What were they thinking?" reactions.
The fact that Playboy's logo hasn't been updated simply means that Playboy Enterprises hasn't seen a reason to. But Playboy has other more pressing issues related to a changing environment for magazines and uncertainties in other areas of their business. Playboy's senior management has other things on their minds besides "Hey! Let's change the logo!"
It's my impression that redesigns happen because they must (like when mergers and acquisitions combine companies, or a company decides to change its name), or because someone sees a need to revitalize the branding, or because a new CEO wants to put his stamp on things.
Only in the first case is there an objective need or requirement. The other cases are all subjective, and in some cases arguably wrong.
I like the Playboy logo, but I'd be reluctant to call it "best" or "timeless", just because it hasn't changed.
Bastante interesante, gracias!
Hey,
Keep up the good work!
Brilliant work - I do hope you publish a book (online, please).
WANDERFULL IDIEA, BUT MUST OF THEM ARE MAID UP, RIGHT?
2 Thumbs UP!!!
Really cool and wonderful blog
i like it very much :)
cool!
love it.
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