Evolution of Logos

The history of well known logo designs.

MasterCard logo
MasterCard - Evolution of Logos & Brand

VW logo
VW - Evolution of Logos & Brand

Shell logo
Shell - Evolution of Logos & Brand

Boeing logo
Boeing - Evolution of Logos & Brand

Alfa Romeo logo
Alfa Romeo - Evolution of Logos & Brand

GE logo
GE - Evolution of Logos & Brand

Saab logo
Saab - Evolution of Logos & Brand

Yamaha logo
Yamaha - Evolution of Logos & Brand

Nike logo
Nike - Evolution of Logos & Brand

Mazda logo
Mazda - Evolution of Logos & Brand

BBC logo
BBC - Evolution of Logos & Brand

Sony logo
Sony - Evolution of Logos & Brand

Mercedes-Benz logo
Mercedes-Benz - Evolution of Logos & Brand

Kodak logo
Kodak - Evolution of Logos & Brand

Nokia logo
Nokia - Evolution of Logos & Brand

Reuters logo
Reuters - Evolution of Logos & Brand

IBM logo
IBM - Evolution of Logos & Brand

Starbucks logo
Starbucks - Evolution of Logos & Brand

Mitsubishi logo
Mitsubishi - Evolution of Logos & Brand

Intel logo
Intel - Evolution of Logos & Brand

Peugeot logo
Peugeot - Evolution of Logos & Brand

CBS logo
CBS - Evolution of Logos & Brand

Adobe Systems logo
Adobe Systems - Evolution of Logos & Brand

Pepsi logo
Pepsi - Evolution of Logos & Brand

Cadillac logo
Cadillac - Evolution of Logos & BrandCadillac - Evolution of Logos & Brand

Playboy logo
Playboy - Evolution of Logos & Brand

Audi logo
Audi - Evolution of Logos & Brand

Motorola logo
Motorola - Evolution of Logos & Brand

Metro-Goldwyn-Mayer (MGM) logo
MGM - Evolution of Logos & Brand

Buick logo
Buick - Evolution of Logos & BrandCars - Evolution of Logos & Brand

Texaco logo
Texaco Logo - Evolution of Logos

Fiat logo
Fiat - Evolution of Logos & Brand

Nestle logo
Nestle - Evolution of Logos & Brand

Apple Inc. logo
Apple Inc. - Evolution of Logos & Brand

Ford logo
Ford - Evolution of Logos & Brand

Xerox logo
Xerox - Evolution of Logos & Brand

Canon logo
Canon - Evolution of Logos & Brand

LEGO logo
LEGO - Evolution of Logos & Brand

BMW logo
BMW - Evolution of Logos & Brand

FedEx logo
FedEx - Evolution of Logos & Brand

Google logo
Google - Evolution of Logos & BrandGoogle - Evolution of Logos & Brand

Mozilla Firefox logo
Mozilla Firefox - Evolution of Logos & Brand

Manufacturers Life Insurance Company logo
Manufacturers Life Insurance Company - Evolution of Logos & Brand

Aston Martin logo
Aston Martin - Evolution of Logos & Brand

LG Electronics logo
LG Electronics - Evolution of Logos & Brand

Microsoft logo
Microsoft - Evolution of Logos & Brand

Renault logo
Renault - Evolution of Logos & Brand

Siemens logo
Siemens - Evolution of Logos & Brand

Palm logo
Palm - Evolution of Logos & Brand

WWF logo
WWF - Evolution of Logos & Brand

Nortel logo
Nortel - Evolution of Logos & Brand

55 comments:

Justin Fleming said...

Good work. I could read a whole book of this sort of thing.

Not said...

Your blog is great. I love this post.

Not said...

Your blog is great. Love this post.

Full Contact Origami said...

Truly a brilliant compendium. Well done.

volmruro said...

sony and firefox > all

iƱaki said...

Gracias por toda esta maravillosa informaciĆ³n!!

Dismal said...

I love this stuff. I bet you're really good at trivia and quizes! One of my many nerdy hobbies is identifying makes of truck by their logo. I could look at this for days. I'm supposed to be studying for an exam tomorrow and I've just spent an hour lookin' at this. Awesome.

BBChaz said...

really good look at logo histories. i wouldn't mind reading more about this stuff! the history behind them is almost always interesting.

catal said...

Good work!

catal said...

Good Work!

ssimpson said...

Wonderful! When does your book come out? I'd love to hear some of the discussions this series will spark among designers and teachers of design.

Blog Optimization said...

Impressive post. It's amazing how much they've changed, yet stayed the same.

tchrisusa said...

Great stuff! Brought back some good memories

Stefan Ziegler / [int'ju(:)itiv] said...

Hi,

very interesting collection.
It's a kind of fascinating that many of them changes to a 3D-look for today's usage.

Cheers,

Stefan

deanlilja said...

I remember the NBC fiasco over the red, white, and blue "N" - - would like to see that evolution.

Shakeel said...

This is great. recommend adding the evolution of the Bombardier Logo, including the various deHavilland, Canadair, Learjet, etc, all leading to the current bold BOMBARDIER. Would fit nicely with this collection

sillyoldbear said...

This is amazing...awesomely thorough and historical.

Michael said...

You should try to get the evolution of the NCR (National Cash Register) logo. they were bought by ATT in the 90's and spun off several years later. They have something like 20 or more variations.

The Zen of SEO said...

Evolution of logos... wow how will they look in 50 years from now?

Clifton said...

Interesting to see which companies have been virtually unchanged for their entire existence, then to see companies like Palm that had three different names/logos in three years.

JJmusic said...

Interesting see the cars logo,
on the best, I think You must add the italian best car industry in the history from 1906: LANCIA
here the link of the image
http://www.fiatgroupautomobilespress.com/download/SYSTEM_GALLERY_STORICHE/2-2-410.jpg

MSVU Toronto Alum said...

Hey - I am a marketer. I love it.

In fact, the revisions make the logos and brands more powerful, IMHO ... more memetic.

The google logo changes all the time. What if a logo changed every day or everytime that it was rendered, but with a few iconic elements?

In any event I think there are better thinks to rethink a brand than investing crazy amounts of $ in logo design: http://twurl.nl/brl46j

What if logos actually emit a signal? http://twurl.nl/0nd8xq

Harley Davidson has claimed the sound of their engines as IP.

vivitiv said...

I just found this while searching for info on the new Pepsi logo. This is a wonderful collection of world-wide brand history. Thanks for posting it.

I didn't care one way or the other about the new Pepsi id, but I do know that over the years, certain brand evolutions have gotten under my skin, who knows why, subconcious brand affiliation? Personal likes and dislikes? Design/typographic preferences? Seeing this collection will definately cause me to step back and think a bit before I open my mouth and trash or praise a brand refresh in the future.

vivitiv said...

I just found this while searching for info on the new Pepsi logo. This is a wonderful collection of world-wide brand history. Thanks for posting it.

I didn't care one way or the other about the new Pepsi id, but I do know that over the years, certain brand evolutions have gotten under my skin, who knows why, subconcious brand affiliation? Personal likes and dislikes? Design/typographic preferences? Seeing this collection will definately cause me to step back and think a bit before I open my mouth and trash or praise a brand refresh in the future.

robert.higareda said...

Nice post, looks like Pepsi just changed theirs again so time for another update!

Kristin said...

Now you need to add Wal-Mart's...I just heard they redesigned their logo.

ups said...

Great Collection, one note though: On the LEGO logo, there was one more iteration, similar to the present one, but the letters were similar and inside the O a yellow border could be seen. Do not know the exact dates for the transition, but searching for LEGO logo on google images you can find both versions.

Gaurav_M said...

very informative Good work

DMcCunney said...

Thanks for the delightful survey. I was amused by the Mozilla Firefox entry, as Mozilla had trademark collision issues that required renaming the product twice. Both Phoenix and Firebird were names already used by other open source projects.

My SO looked at the logo and said "It looks like that Firefox is humping that planet!" I told her "Firefox 3 had 8 million downloads the day of release. It is humping that planet!"

Pip said...

Realy nice collection. Doesnt the fact Playboy's has not needed to be updated show its is the best?

Pip said...

A realy great collection.
by the fact it has not had to be 'updated' surly the Playboy logo is best and timeless.

DMcCunney said...

@Pip

So when does a logo need to be updated? And why does it require it?

I suspect we could all point to logo updates that provoke "What were they thinking?" reactions.

The fact that Playboy's logo hasn't been updated simply means that Playboy Enterprises hasn't seen a reason to. But Playboy has other more pressing issues related to a changing environment for magazines and uncertainties in other areas of their business. Playboy's senior management has other things on their minds besides "Hey! Let's change the logo!"

It's my impression that redesigns happen because they must (like when mergers and acquisitions combine companies, or a company decides to change its name), or because someone sees a need to revitalize the branding, or because a new CEO wants to put his stamp on things.

Only in the first case is there an objective need or requirement. The other cases are all subjective, and in some cases arguably wrong.

I like the Playboy logo, but I'd be reluctant to call it "best" or "timeless", just because it hasn't changed.

Lolo said...

Bastante interesante, gracias!

monik said...

Hey,

Keep up the good work!

Lauren said...

Brilliant work - I do hope you publish a book (online, please).

roni said...

WANDERFULL IDIEA, BUT MUST OF THEM ARE MAID UP, RIGHT?
2 Thumbs UP!!!

Manoj said...

Really cool and wonderful blog
i like it very much :)

simone said...

cool!
love it.

refe said...

Your missing a few important updates - most notably the new Pepsi logo. Other than that this is a great collection and a lot of fun.

Berthold said...

Mazda is missing a very important time when they used a type of their name as logo, this would've been from at least the late 70's up to the 90'. They included it again 1997, but in that time, they only used the word mazda on their cars (We've owned 3 Mazdas, two of which had that logo).

Other than that, interesting compilation, good job.

rara said...

Wonderful we can realise the modernishing the logos thanks

Leni said...

excellent post

mark said...

Great job, fascinating how we caress and tweak our branding. I seem to remember a brief departure from script in Ford's history that you might have missed---all caps, having block letters with eased edges, typeface unknown and prob custom. check it out.

KUBA said...

great blog!
im trying to do similiar things with clothes market.

gaapstudio said...

I'm now convinced about my 'anti-brand' stance. A logo should always evolve and in today's climate of instant gratification ie twitter, sms, facebook etc. There's no reason why we can't all follow in google's footsteps and make it up as we go along?
I don't mean that literally, but yes let's not make a rod for ouur nrand managers' backs! Great Post.

Brenton Little said...

Great collection! Thanks for sharing!

tan said...

wow these are some really amazing logos n thnx for such nice visual illustrations.

tan said...

wow these are some really amazing logos n thnx for such nice visual illustrations.

Cindy Faith Swain said...

Love your blog - thanks for posting!

Mithat said...

i read it twice.

Sylvia Huang said...

Excellent!!

William said...

Excelente aporte de logos y sus avances con el tiempo en su presentacion, sobre marcas muy reconocidas.

10 puntos.

Saludos desde Guatemala

Hi everyone, welcome to my blogs ! said...

Hi,i want to thank you a lot for the pictures that you had posted,it is a very very excellent and interesting blog for memories about the past. LOl, although i haven't born out that time but since i have saw it now, i finally understood how the big famous company logo's was actually looked like and i love it very very much in appreciation.i am sure all this old school logo's would let my parents remind them of their olden days and they will be glad to see it. Hahas :) Keep it up ! Do keep the year of 2010 logo's (if changed from big company like e.g Apple lnc etc.) for our new 2010 generation childrens to have a better acknowledgement in life to let them know that actually time is indeed very precious like the world,as it keep on revoluting and changing every minutes and seconds everyday 24/7.There is a chinese ancient phrase saying that no matter how hard we fought in life,we should always treasured every mins and secs in life with family or whose ever,as we can't use money to buy the time to transform us back to the past where we were actually doing.Lol,i guessed that was all i wanted to share with all of you.All the best to all of you, may Heaven blessed all of you in great health and stay wealthy always. Best Regards: Jerry :) (Singapore)

iaryylr said...

best!

Derek Leung said...

Are they real? Because the oldest logo of Apple Inc is really funny.