The Best Example Of Hidden Ads

Print ads for Energizer

Scary things happen in the dark

Lately in South Africa there have been many power outs due growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign uses night-vision to demonstrate just that. Be it someone drinking water from grandpa’s false teeth cup, sitting on a sleeping child or missing the toilet bowl.

Teeth

Couch

Pee

Advertising Agency: DDB Johannesburg South Africa
Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Claudi Potter
Photographer: Clive Stewart
Published: December 2007

Jewelry ads

Ratika's: Age-defying jewelry

Advertising Agency: 1pointsize, Chennai, India
Art Director: Sharad Haksar
Photographers: Jose Luis Pelaez, Sharad Haksar
Copywriter: Anantha Narayan

Volkswagen print advertising

Bears

12 Million children have slept in its seats.

New Golf. Born with experience.

CDs

17 Million buddies discovered their favorite band with it.

New Golf. Born with experience.

Rings

15 Million couples fell in love in it.

New Golf. Born with experience.

Advertising Agency: Fogel Ogilvy, Israel
Creative Director: Guy Goren
Art Director: Tomer Zakai
Copywriter: Neer Perach
3D artist: Yaniv Shahar
Photographer: Yoram Ashheim
Published: January 2009